Start Demographics of online dating

Demographics of online dating

As we found in our previous research on this subject, Americans’ attitudes towards online dating are relatively nuanced.

Nonetheless, attitudes towards online dating have progressed in a clearly positive direction in the eight years since our previous study: Additionally, one-third of internet users (32%) agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question, and therefore we cannot determine how it has changed over time (if at all).

Perhaps unsurprisingly, people who have used online dating themselves have positive views about the process compared with the overall population.

Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.