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"Clearly, part of this is an attempt on Facebook for public relations reasons to try to turn the page to have the media cover Facebook by looking at a different aspect of the company rather than talking about privacy concerns that users are having," he said.

(Stephen Lam/Reuters)As Facebook continues to face questions about its ability to protect the privacy of users' data in the wake of the Cambridge Analytica scandal, some may wonder about the timing of its announcement that it will soon launch a dating service — which arguably would contain people's most personal information.

not just hook-ups." Fuyuki Kurasawa, an expert in social media and digital culture at York University, said Facebook's foray into the online dating industry is a strategic way to attract more users and increase the engagement time of those already using the platform.

(Fuyuki Kurasawa)Although there's no way to know for sure if Facebook can actually deliver those meaningful relationships, its access to data about users does suggest it could succeed in matching people for dates, said Ramona Pringle, an associate professor at Ryerson University in Toronto and a technology columnist for CBC.

"[It's] an interesting move," said Fuyuki Kurasawa, an expert in social media and digital culture at York University in Toronto.

The timing may seem like "a very odd choice in terms of addressing issues of privacy," but Facebook's foray into the booming online dating industry actually makes sense from a "strategic and business perspective," he said.

The year 2004 marks the 400th anniversary of the founding of Acadie, and the establishment of the first French permanent settlement in North America at Saint Croix Island.

Acadians culture today is bustling with amazing energy, artistic creativity and joie-de-vivre. Explore our features on Acadian history, culture and events.

"I know a lot of you are going to have questions about this, so I want to be clear that we have this designed with privacy and safety in mind from the beginning," Zuckerberg said.